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So you've been looking for an exclusive distribution agreement (EDA) to put in your marketing plan. You know the value of an exclusive distribution agreement and the potential business benefits that come with one. But where do you start? MS Word is the obvious choice, but do you use it for your exclusive documents? Here's why:
MS Word is an excellent word processor and a powerful tool for creating, editing, and modifying documents. Yet, you'll find there are many disadvantages with using this computer program for exclusive distribution documents. One of the biggest is the tendency of other companies to plagiarize your work. This happens when they use your word processing software to make a "clean" copy of your document. Your exclusive distribution agreement avoids this risk, making you the ultimate authority and author of your document.
You've probably seen this happen on the Internet. A person puts up a blog or web page about his/her topic and includes a link to an article or PDF on the same topic. A rival web site uses the same template as well. They both use your content, change_minor formatting, and include a link back to their own site. Do you let this happen? Of course not.
Using MS Word for exclusive distribution agreement documents gives others permission to use your document in ways that would infringe on your copyright. For example, if a blogger uses your template for blog posts, he could use your words as the basis for his own blog posts similar to yours on the same topic. If a photographer uses your image for a picture used on a website, she can use your image on that website.
Others can even use your image in electronic newsletters, posters, and presentations. This is actually illegal if you have not licensed the use of your exclusive asset. You may think that you have permission because it says "exclusive," but other people can alter your document at any time by including their own words, modifying the font, and so on. The result can be a dilution of your exclusive distribution.
Are there any benefits to using Word for exclusive distribution? Actually, there are quite a few. If you're a writer, perhaps a large estate with several projects, you'll want to give everyone the chance to use your work. If a graphic designer uses your design, he can give it away as part of a package. Why would you want to limit the scope of your exclusive distribution? Plus, it's easy to make minor revisions to your original work later.
But what if you aren't a writer or graphic designer? Perhaps you have an idea for a product or business opportunity. Perhaps someone is looking for a way to make money from home with their computer. Maybe you're tired of the daily grind and need to do something different to your job. In all these situations, the exclusive distribution form will come in handy.
Of course, you still need to get creative when coming up with your exclusive distribution agreement template. Start out by thinking about who you want to share your document with, what they can do with it, and what you don't want them to do with it. It might take a while to come up with a complete plan, but it's worth the effort when you look at the results afterward. Your business will benefit from the creative spark your team bring to the table.
You can also customize your exclusive document depending on the type of business you have. For example, if you sell sporting goods, include specific artwork you have licensed for the sole purpose of selling those items. If you own a publishing house, include sample publications you have written for your own products or even a few poems or tales that are exclusive to you. Whatever it is you do, your template should help you turn your idea into a tangible asset.
Don't be afraid to add your own personality into your exclusive distribution agreement. Don't worry if the person to whom you are providing the content doesn't speak English as their first language. You can easily insert your own words throughout the document. Just make sure your phrases, descriptions, and ideas remain unique.
Writing an exclusive distribution agreement is not difficult, but it does require a bit of creativity. Once you get the hang of things, you will feel more confident, both as the writer and the person receiving your work. In no time at all, your product will be all set to take over the world. Before you know it, you too will be writing all kinds of exclusive materials for other people. Just make sure you keep your exclusivity in mind when putting together your exclusive distribution agreement.
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