Are you looking for a hotel sales and marketing action plan? In this article, we will discuss what the hotel sales and marketing action plan are. After reading this article, you should have a good idea about what to do for your hotel business. Now, go forth and design that perfect hotel sales and marketing plan that will increase the revenue of your hotel and that will make you the happiest man on the earth!
Before we get started, let us make sure that we are using the correct term for a hotel in our discussion. There are two kinds of hotels _ bed and breakfast and full service hotel. The terms sometimes used interchangeably are, boutique hotel and luxury hotel. It is very important to understand the difference between these two types of hotels. Only after understanding the difference between the two types of hotels can we come up with a clear and defined definition for hotel sales and marketing.
When it comes to hotel sales and marketing, there are two kinds of people involved, those who sell the products or the services and those who act as the marketing agents or representatives for the hotel. The hotel sales and marketing team are the one who sells the products or the services and is part of the hotel marketing team. They include the front desk, concierge, housekeeping, and even the chef. On the other hand, the hotel marketing team is the group that acts as the corporate representative for the hotel and is responsible for generating new customers. This hotel sales and marketing action plan template may help you a lot in coming up with a good hotel sales and marketing plan.
Now that you know what hotel sales and marketing action plan are, let us move ahead and talk about the format of this action plan. You need to find a way to keep track of all your hotel sales and marketing activities, so you will have an idea of the progress you are making each day. Also, you must come up with an effective way to measure the progress of your hotel sales and marketing program and set an annual goal for both.
Another important aspect of your hotel sales and marketing activity is to set specific goals for the salespeople to aim for. For example, you may want all your salespeople to hit their specified quota by a certain date. Or, you may ask them to bring in new customers and to create new promotional offers for the existing ones. Setting a goal will help the employees feel accountable, and that they are really doing something positive for the hotel by meeting these quotas.
There should also be a regular appraisal of the performance of the hotel sales and marketing team, especially if there are changes in their routine. Make sure you regularly appraise them by assigning a specific person to make a report on the performance of the entire hotel sales and marketing department. The report should contain the report's highlights, along with recommendations for improvements, as well as explanations of why the progress wasn't as good as it could have been. Also, set some goals for the next appraisal session, so that everyone has something to work towards.
In addition to the appraisal, the hotel sales and marketing team should be regularly training for the current hotel sales season, as well as for the upcoming season. The training should include things such as how to best deal with clients, including methods for maintaining an open and friendly atmosphere, and other general tips for making the client feel at ease while at the hotel. Having regular trainings will allow the hotel sales and marketing department to quickly adapt to the changing needs of its clients, allowing it to provide quality services and products at a higher standard.
Lastly, you should have an emergency preparedness policy in place. This policy should cover unexpected issues and problems that might occur throughout the year, even when business is slow. It should also include any special events or festivals that hotel staff might be contracted to work at. This should also cover travel expenses incurred by the hotel sales and marketing team in relation to these special events. By having this emergency preparedness policy in place, it will allow you to better address problems that might arise, which can allow you to improve the quality of your services and products, as well as the way your hotel appears to its guests.