One thing that many people forget to do when designing their door hangers is to add a good graphic. In the world of Internet marketing it is imperative that you have a graphic to go with your text. Most people don't know how to even do this, they would rather cut out the middle man and type up their own letter or sales letter. If you do this you will be missing out on one of the most important parts of getting traffic to your door. You see, people are still seeing the same old generic door hangers on the racks at the stores. So how do you change this?
First you will need to learn how to utilize graphic programs like Adobe. These tools can be found in any word processing program. Once you get one, it will seem like second nature. You can easily find thousands of great templates online, there is no reason why you can't get a door hanger template that looks like it was designed by a professional designer.
It's not hard to find one. A simple search in Google or Yahoo! will turn up thousands of results for you to choose from. Try to stay away from the free templates as this is not what your audience wants.
After you find a template, it's time to upload it into Word. Make sure that you read all of the instructions included in the download so that you can embed the code exactly the way that you want. Using the wrong codes will look horrible and may actually cause the file to become corrupt.
Once the template is uploaded, test it to make sure it looks alright. Go to the Insert tab and make sure that you can upload a picture into the hanger. Then go to the Print tab and make sure that you enter the right address into the field. Click the Save button to save the file. Before you print the door hanger, make sure you click the preview pane so that you can see what the final design will look like.
If you are worried about getting the hang of this, don't be. There are many people who use this on a daily basis. It is very easy to use once you get used to it. There are also many free resources online that you can use. Look for tutorials or free guides to help you with your project.
Now that you have your perfect door hanger, you need to go out and start spreading the word about your new product. The best way to do this is to use email. Tell your friends, family, and coworkers about the great new thing you've whipped up. I recommend setting up a special "feeder" account for your newsletter. This way, you'll have people spread the word without having to pay for each and every message.
Once you're able to do this, you might want to consider adding an opt_in form somewhere on the site. The easiest way to do this is by using a plug_in. You can find free plug_ins online and paste them into your website. Then you will automatically receive emails from people that you invite to your feeder account.
Another great thing you can do is distributed magnets. There are several companies that offer printer_friendly magnets that you can put on the inside of your letter. Make sure you put the name of your company on the magnet so that people know exactly who you are. You can print up a batch of them and then stick them in letter boxes or other forms of mail forwarding.
Finally, make sure you have flyers available to give out. This is a great way to tell people about your product. Make sure you make sure they are direct to the person and give them good information. Don't try to sell them anything in the letter. Simply tell them about this amazing new door hanger template you made and how you would like people to contact you for more information.
These are the basic methods you can use to create your own campaign with Microsoft Word. You may want to purchase some printer_friendly paper and try printing up some sample cards to give away. This will also let people try the product for themselves before buying. Microsoft Word is a powerful tool to help people market their business.
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