Public Relations Campaign Proposal Example

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A PR campaign can be a bit much to handle for the novice or the busy in_between when it comes to PR. So it's good to have a few ideas to fall back on, especially if this is your first time trying to build up your PR campaign. Below are some good examples of a public relations campaign proposal. Read them and use them as a model for your own campaign.

"IDA Closes", Public Relations Campaign Example Target: Local schools should not have to choose between budget cuts and student achievement. "IDA Closes" is a public relations campaign slogan that highlights the need for cutting government spending. It shows people that the public school system is at stake and encourages people to take action by cutting their wasteful spending and raising their taxes.

"We Need Money for Education" Public Relations Campaign Example Target: The public needs to understand why the federal government is continuing to pump money into our education system and how they plan to pay for it. For the government to propose such an idea they need to show people that the problem doesn't just exist with school funding but that the problem exists throughout the country. "We Need Money for Education" public relations campaign example brings together education, the federal government and job creation. It also gives us a chance to show the public how we can create jobs and economic growth by investing in ourselves.

"Healthcare without prescription drugs" Public Relations Campaign Example Target: People need to realize that pharmaceutical companies are creating drug after drug to sell to people who can't afford prescriptions. This shouldn't be happening. The public needs to come to an understanding that health care providers are not evil, they are merely trying to make money. If the public is intelligent enough to see this then they can make their own decisions about what healthcare provider to use. A "Healthcare without Prescription Drugs" campaign can bring together health officials, pharmacy owners and doctors to create a solution.

"Clean Energy" Public Relations Campaign Example: Our dependence on foreign oil should be a wake up call to every American. We need to ask ourselves if we are dependent on our country or if we are addicted to foreign oil. A "Clean Energy" campaign can bring together business, homeowners, and government to find ways to generate power from natural resources around us. A PR campaign will make the public aware of the dangers of energy dependence.

"Tech Firms Should Not Be Denied Access to Research Funding" Another excellent public relations campaign topic. There have been many cases where researchers have been prevented from doing research because of budget cuts. Recently there was a case in Colorado, where the local public relations office was told by the governor that they were not to do any environmental studies on alternative energy. Now that is pure politics at work. However, the public needs to know that some big tech firms such as Google, Apple, and others have been given millions of dollars by the federal government to do research on green technology.

"Emissions Trading" Public Relations Campaign Example: There are two problems with the current system for trading carbon emissions. First, it is inefficient because it only targets certain pollutants such as carbon dioxide and sulfur dioxide, while all other greenhouse gases are not included. Second, it does not provide a good price or trading mechanism for future reductions in greenhouse gas emissions.

With all the media coverage recently of environmental issues, people have become more concerned about what their public relations have to say on this topic. Businesses have realized they need to be more accountable for the products and services they produce, and consumers have become more informed. PR professionals can help by communicating information on the benefits of green products and services to the general public. Additionally, they can assist with writing and designing communications that will communicate the positive environmental message to the general public. In the end, public relations professionals help to keep the dialogue going about green issues.