The sales and marketing plan is often called a BSC or business process model. This document is used to organize, describe, and measure the activities related to a certain business activity or project. It is usually part of a balanced scorecard, which aims to improve the efficiency and quality of a certain company's performance in sales and marketing. Aside from this, good sales and marketing plan template also help in the organization of project tasks, budgets, and other things. Here are some of the things that good sales and marketing plan template should contain:
o A sales and marketing plan template should have a detailed description of the main project or activity being managed. It should also provide information on the current status of the activity. This means, it should give an idea of the sales and marketing efforts being made so far, and how far they are expected to go. With this, companies will have an idea on what their sales and marketing plan's purpose is, as well as the allocation of the necessary resources for the whole operation.
O The plan must have a comprehensive listing of all sales and marketing activities. These activities include the following: customer contact, lead generation, sales and distribution, product introduction, sales promotion, and other activities. It is important that the activities included in the sales and marketing plan are done on a daily basis, in order to keep the company on track with its objectives. Without these daily activities, the company can easily fall behind with its goals and objectives.
O A sales and marketing plan template should also contain a sales forecast and revenue projection. These two figures are very crucial in determining whether the sales and marketing plan are still relevant or if it needs to be adjusted. Most business owners do not look at these figures carefully but instead rely on the numbers provided in the sales and marketing plan template. But if these figures are not enough, then there is no point in having the plan, right?
O When looking for a sales and marketing plan template, make sure that it is comprehensive. Basically, the basic plan requires the list of the current sales and marketing activities, but it does not have to be detailed. The sales and marketing plan template should include all the activities that need to be done in order for the business to stay on track. This would include inventory, manpower allocation, and the formulation of strategies for each activity.
O Make sure that the sales and marketing plan template have clearly stated goals and objectives. These two figures in the sales and marketing plan template are very important, because they show what the company wants to accomplish with the sales and marketing activities. If the goal of the company is just to sell products, then the sales and marketing plan don't really need one. But if the goal of the company is to increase the level of production, then the sales and marketing plan become imperative. In this case, the plan must specify the steps for increasing production.
O Include in the sales and marketing plan for the target market of the company. It is very important to know the target market of the company before setting out to do sales and marketing. In this way, the sales and marketing plans would be more effective. The sales and marketing plans must therefore take into consideration the demographics of the customers. For instance, if most of the customers are from the young generation, the sales and marketing plans have to be geared to appeal to this particular group.
O The sales and marketing plan template should also include a contingency plan for emergency situations. This contingency plan is simply a backup for any sales and marketing program that may go wrong during the process of sales and marketing. Therefore, if something goes wrong and no sales and marketing plan are put into place, there is always a fall back plan ready.