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The following are a few social media trends that are set to be in vogue this coming New Year. With social media usage skyrocketing, businesses need to adopt new methods of promoting themselves to stay ahead of their competitors. A good place to start would be to know what people are really saying about your brand online. There is no better way to get a picture of the pulse of your customers than by studying their social media trends.
It goes without saying that one of the most influential social media trends in recent times has been the rise of Twitter and Facebook. Now, it is not only businesses that use these social media sites to update their profiles, update on deals, and so on. Even individuals have jumped onto the social media bandwagon. This has opened up avenues for businesses to get closer to their customers. For instance, a coffee shop in Toronto might post information about promotions and special offers. A dentist in Melbourne, Australia could provide dental services through Facebook, or a hardware store in New York could showcase discounts and deals on their Facebook page.
Social media trends also largely depend on search engine optimization (SEO). The latest buzz in social media is centered around Google's latest offering, Google+ Local. In a nutshell, Google+ Local make everything that you do on social media websites relevant by analyzing the user's local searches. Hence, you can now share your posts on your business page or even your personal page with your location as the title of the post. Similarly, if you want to get featured on a social media site, make sure that your posts on your Google+ Business page are keyword_rich. Keywords would help Google+ Local find you when someone searches for your type of product or service.
Facebook recently launched its photo_sharing feature, adding a visual element to what was once only text. Now, you can easily share photos from all over the world with your Facebook friends. On Twitter, you can share anything from links you've posted on your Facebook wall to tweets that have come from your various social media sites. There's no end to how you can use social media to further connect with your fans or clients.
LinkedIn has launched an updated version of its popular professional network, called LinkedIn Pulse. This new version features insights from survey studies on important topics that impact employees in all industries. These insights help companies gauge social media trends and gain greater insight into what their users are thinking, saying, and doing on social networks.
Another interesting trend that shows no sign of abating is that people are increasingly sharing written content online. Blogs are one of the most prominent venues for this, as users are always looking for fresh perspectives, information, and opinions. Other forms of shared written content include forum discussions, video uploads, podcasts, and web 2ǌ properties such as social bookmarking. Because of the increasing role of social media in society, these types of activities are expected to be here to stay.
As you can see from the above social media trends articles, videos, and tweets are being shared by people all over the world every day. These outlets provide an invaluable service to businesses because they allow you to reach a wide audience that is devoted to your topic. If used correctly, social media can help you brand your company or brand your product/service in a way that you never could before. So even if you're not actively using social media, you should definitely consider creating a presence.
It's clear that social media trends will continue to evolve as more users take to the platform. This growth will continue to provide businesses with an unparalleled opportunity to grow and engage their customers. If you haven't started to use social media to expand your business, now is the time to get started!
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